Diving For Data

Shredall’s Managing Director Lloyd Williams lead a delegation of European peers to the European Data Commissioner’s Office in Brussels in November.

Lloyd and his colleagues from Switzerland, Holland, Spain, Germany and the UK were given an audience with the Data Commissioner’s Office on the back of consumer trends research undertaken by the highly regarded Circle Research Ltd.

Circle Research, experts in consumer trends research were appointed to investigate the European trends for data protection and destruction issues in Holland, Switzerland and Spain on behalf of NAID Europe, of which Lloyd is the European Chair and Global Board Member.

Lloyd commented that the early signs for the quality of this information are so good, that NAID wants to replicate this initiative across Europe and Australasia to see if the trends follow suit around the world. The European Data Commissioner’s Office is so interested in this research that they have officially put back the pre-launch of the European Data Protection Directive by 12 months so they can act upon the information uncovered in this valuable research.

In addition to this research NAID has also employed the services of a private detection agency to ‘dumpster dive’ for discarded information left in and around the Toronto area. Toronto was selected because it is the birth place of the mobile shredding industry and is considered to be one of the best catered for data destruction markets in the world with some 30 operating companies. Information obtained from the research dubbed “Discarded Lives” was made available at the NAID Canada ‘Your Data or your life? Conference on 29th October 2010 and can be shared via Shredall on request.